MBA 510

Marketing Management

Units: 1.5

Controllable and uncontrollable marketing variables that managers face in today's business environment. Topics include factors affecting consumer demand and methods of satisfying it, market structure, and product selection, distribution, promotion, pricing and market research. The course structure, exercises, projects and case problems are all designed to develop the students' ability to generate effective marketing strategies in the face of uncertainty.

Graduate course in the Master of Business Administration program administered by the Faculty of Graduate Studies.