Units: 1.5, Hours: 3-0
Analysis of marketing problems and opportunities and the determination and implementation of marketing plans. Core concepts will be reinforced by such methods as case studies, field projects, and/or a computer simulation where students manage the marketing function of a business in a competitive environment.
Prerequisites: 250 or 351 and fourth-year standing or permission of the Program Director.
Undergraduate course in Commerce offered by Peter B. Gustavson School of Business.