MBA 562

New Venture Marketing

Units: 1.5

Part of the integrated MBA Entrepreneurship program, develops the thinking skills required to: develop valued products, understand customers and markets, and gain market acceptance with limited resources.

Note: Not open to students with credit in the Entrepreneurship module courses previously offered under 595.

Corequisites: Part of the Entrepreneurship Module and must be taken concurrently with 561 and 563.

Graduate course in the Master of Business Administration program administered by the Faculty of Graduate Studies.