International Marketing and Global Strategy
An examination of the strategic challenges facing businesses in an international context, with a focus on marketing issues. Topics include the problems associated with controlling and coordinating activities in multiple markets, managing diverse markets, responding to consumer and competitor differences, understanding the impact of different institutional structures, and coping with market consolidation.
Note: Credit will be granted for only one of 572, MGB 516.
Also: MGB 516
Prerequisites: Completition of the MBA Foundation Module or permission of the Program Director.
Corequisites: Part of the International Business and Management module and must be taken concurrently with 529 and 571.
Graduate course in the Master of Business Administration program administered by the Faculty of Graduate Studies.