UVic Torch -- Spring 2004
Spring 2004,
Volume 26, Number 1

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Photography by UVIC ARCHIVES 1979.0309

Her name was Margaret and she was a bovine campaign tactic in the Alma Mater Society’s presidential election of 1979.

Chamkaur Cheema, BA ’80, trucked Margaret to the university from a neighbour’s farm on the Saanich Peninsula. They worked the campus, a candidate and his cow, for three or four hours.

“Lots of people just sort of rolled their eyes. But others got a good laugh out of it,” recalls Cheema, a business instructor at Kwantlen University College in Vancouver.

“I took her past the cafeteria at the University Centre. She was looking in the window with her big brown eyes. There was a woman inside who was just about to bite into a burger when she noticed the cow. She stopped and put down the burger and had this look on her face like, ‘Oh no, I’m eating one of your relatives.’”

Cheema would finish a close third in the AMS voting. He’s been involved in provincial politics over the years, but he never again ran in an election. And Margaret, duties fulfilled, returned happily to her peninsula farm after a brief but shining moment in campus politics.

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