SHANNON VON KALDENBERG—with more than 25 years of experience in fund development and working with alumni and volunteers—has been named the university’s first associate vice-president for alumni and development.
“I’m looking forward to joining the University of Victoria team,” says von Kaldenberg. “It’s no secret that UVic is trying to do a better job at serving the needs and wants of its alumni, and this new position confirms that. I look forward to meeting many alumni.”
The new AVP comes from UBC’s Sauder School of Business where she was the assistant dean of external relations. She was responsible for developing and implementing a three-year alumni relations plan with new programs and a new communications strategy for more than 24,000 alumni around the world.
The question she looks forward to asking alumni is, What can UVic do for you? “I have found that the question often asked is the reverse: What can alumni do for the institution? I don’t agree. I feel that we (the university and alumni services office) are responsible for listening to and meeting the needs of our alumni. I will work with them to create a stronger, more active and proud alumni network.”
She was on campus a month before her appointment officially started in October, meeting individually with staff members and getting a feel for the campus. The listening and learning approach will be a primary focus during her first six months on the job, she says.
Prior to working at the Sauder School, von Kaldenberg ran UBC’s development office for four years, closing out a $240-million campaign and converting UBC’s fundraising structure to a faculty-based model. Her career in fundraising began with the United Way where she became director of development in charge of 5,000 staff and volunteers.
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