Did you get your print listings and your web listings from the same source? Is the print feeling a little expensive and the website feeling a little lacklustre? If your website is tied up with your phone book listing, fear not: there is a way out.
When they came to us this Winter, they had a problem: a growing problem. They used to advertise in the phone book. That use to mean your ad one some yellow page under "Painters." They needed more market share and reached into the digital domain with the hefty pricing strategy that a lot of businesses have endured for decades. But the secret is out: advertisers don't need to pay an arm and a leg to get exposure.
In 2006, I was bought on board of the Communication Initiative to update their site. It was launched 10 years prior driven by batch job page building and CGI. It had amassed over 30,000 pages of content for the communication for development field of international development. We undertook the work of building a new flexible platform using Drupal 5. We migrated in the content. This site was segmented into theme-able regions to align with special interests and highlights. The new look was dynamic and more user friendly. I worked on the architecture, the migration and the documentation.