ADMN 550

Strategic Communication and Engagement

Units: 1.5

Communicating with and engaging stakeholders about policy priorities, problems, the design of policy and services, and implementation are crucial features of modern public and non-profit sector governance. Reviews theories, research, and practical strategies for identifying, analyzing and involving diverse groups in policy and program development, and developing multi-faceted communications strategies in the digital era. Students will also develop engagement and communications strategies.

Note:

  • Credit will be granted for only one of ADMN 550, ADMN 470 (if taken with same topic).

Graduate course in the Public Administration program offered by the Faculty of Graduate Studies.

Schedules:
Summer Fall Spring

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