COM 351

Marketing Principles and Management

Units: 1.5

Hours: 3-0

Students will learn and apply basic marketing theory, concepts, and tools to make and defend key marketing decisions relating to: market segmentation, positioning, product development and management, pricing, distribution management, and marketing communications. Emphasis will be placed on both the fundamental principles of marketing and their application in a variety of industry and international contexts.

Prerequisites:

  • Admission to BCom program core.

Undergraduate course in Commerce offered by the Peter B. Gustavson School of Business.

Schedules:
Summer Fall Spring

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