COM 495

Marketing Communications

Units: 1.5

Hours: 3-0

Focuses on effectively communicating ideas, goods, or services to internal and external audiences by developing an integrated marketing communications plan. A hands-on project brings the theory to life. Covers the development of a strategic campaign using both online and offline tools and advertising, sales promotion, direct marketing and public relations tactics. Useful for careers in marketing, advertising, social media, service management and entrepreneurship.


  • COM 250 or COM 351; and
  • minimum fourth-year standing; or
  • permission of the school.

Undergraduate course in Commerce offered by the Peter B. Gustavson School of Business.

Summer Fall Spring

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