COM 495

Marketing Communications

Units: 1.5

Hours: 3-0

Focuses on effectively communicating ideas, goods, or services to internal and external audiences by developing an integrated marketing communications plan. A hands-on project brings the theory to life. Covers the development of a strategic campaign using both online and offline tools and advertising, sales promotion, direct marketing and public relations tactics. Useful for careers in marketing, advertising, social media, service management and entrepreneurship.

Prerequisites:

  • COM 250 or COM 351; and
  • minimum fourth-year standing; or
  • permission of the school.

Undergraduate course in Commerce offered by the Peter B. Gustavson School of Business.

Schedules:
Summer Fall Spring

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