PSYC 333

Consumer Psychology

Units: 1.5

Hours: 3-0

Formerly: 334B

Psychological processes in consumers: marketing strategies and behaviour, cognition, comprehension, learning, perception, motivation, attitudes, values, and decision making; environmental, cultural, and subcultural influences; ethical issues.

Note:

  • Credit will be granted for only one of PSYC 333, PSYC 334 (if taken in Sep 1970 - Apr 1972), PSYC 334B.

Prerequisites:

Undergraduate course in Psychology offered by the Department of Psychology in the Faculty of Social Sciences.

Schedules:
Fall 2017 Spring 2018 Summer 2018

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