New Venture Marketing
Part of the integrated MBA Entrepreneurship program, develops the thinking skills required to: develop valued products, understand customers and markets, and gain market acceptance with limited resources.
- Not open to students with credit in the Service Management Specialization courses previously offered under MBA 595.
- The unit value of a course section will be specified according to the program in which it is delivered.
Graduate course in the Master of Business Administration program offered by the Faculty of Graduate Studies.