SMGT 415

Customer Experience Management

Units: 1.5

Hours: 3-0-0

Formerly: HSM 415

Focuses on what it takes to successfully design and deliver a superior experience to customers. Among the topics covered are: service design, integrated marketing communication, customer loyalty and relationship management; managing customer participation, service pricing and understanding consumer decision making.

Note:

  • Credit will be granted for only one of SMGT 415, HSM 415.

Prerequisites:

Corequisites:

Undergraduate course in Service Management offered by the Peter B. Gustavson School of Business.

Schedules:
Summer 2018 Fall 2018 Spring 2019

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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