Fundamentals of Marketing
Product design and management, distribution channels, and marketing communications are examined as key elements of the marketing mix. Consumer buyer behaviour, sales force management, and marketing research are other topics to be reviewed.
- Not available for supplemental.
- Not open to BCom students; not intended for students seeking entry to Bachelor of Commerce program.
- Credit will not be granted toward the Bachelor of Commerce program.
- Minimum second-year standing.
Undergraduate course in Commerce offered by the Peter B. Gustavson School of Business.