Marketing Principles and Management
Students will learn and apply basic marketing theory, concepts, and tools to make and defend key marketing decisions relating to: market segmentation, positioning, product development and management, pricing, distribution management, and marketing communications. Emphasis will be placed on both the fundamental principles of marketing and their application in a variety of industry and international contexts.
- Admission to BCom program core.
Undergraduate course in Commerce offered by the Peter B. Gustavson School of Business.