Venture Marketing Expertise (Promise Skills)
As part of the integrated Entrepreneurship Core, this course material is designed to help students to develop the conceptual tools and techniques needed for market scanning, opportunity recognition, product development, market acceptance, and the establishment and maintenance of venture stakeholder relationships. This element of the Entrepreneurship area of specialization will help students to develop skills in identifying and building the market relationships upon which successful entrepreneurship is based.
- All of COM 315, COM 316, COM 321, COM 322, COM 331, COM 341, COM 351, COM 361, COM 362, COM 371; or
- permission of the school.
Undergraduate course in Entrepreneurship offered by the Peter B. Gustavson School of Business.