International Marketing and Global Strategy
An examination of the strategic challenges facing businesses in an international context, with a focus on marketing issues. Topics include the problems associated with controlling and coordinating activities in multiple markets, managing diverse markets, responding to consumer and competitor differences, understanding the impact of different institutional structures, and coping with market consolidation.
- Credit will be granted for only one of MGB 516, MBA 572.
Graduate course in the Master of Global Business program offered by the Faculty of Graduate Studies.