Customer Experience Management
Formerly: HSM 415
Focuses on what it takes to successfully design and deliver a superior experience to customers. Among the topics covered are: service design, integrated marketing communication, customer loyalty and relationship management; managing customer participation, service pricing and understanding consumer decision making.
- Credit will be granted for only one of SMGT 415, HSM 415.
- All of COM 315, COM 316, COM 321, COM 322, COM 331, COM 341, COM 351, COM 361, COM 362, COM 371; or
- permission of the school.
Undergraduate course in Service Management offered by the Peter B. Gustavson School of Business.