Strategic Analysis and Action
Introduces the integrative nature of management. Explores the overall general management of the organization, and the formulation and implementation of the strategic direction of the firm. Covers major strategic management concepts including analyses of external and internal environments, innovation, corporate social responsibility (CSR), managerial ethics, value co-creation, and leadership, as they relate to business strategy. Intended to develop an appreciation of the role of a general manager from conceptual as well as pragmatic standpoints.
- The unit value of a course section will be specified according to the program in which it is delivered.
Graduate course in the Master of Business Administration program offered by the Faculty of Graduate Studies.