MBA 562

New Venture Marketing

Units: 0.5-1.5

Part of the integrated MBA Entrepreneurship program, develops the thinking skills required to: develop valued products, understand customers and markets, and gain market acceptance with limited resources.


  • Not open to students with credit in the Service Management Specialization courses previously offered under MBA 595.
  • The unit value of a course section will be specified according to the program in which it is delivered.


Graduate course in the Master of Business Administration program offered by the Faculty of Graduate Studies.

Summer 2019 Fall 2019 Spring 2020

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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