SMGT 415

Customer Experience Management

Units: 1.5

Hours: 3-0-0

Formerly: HSM 415

Focuses on what it takes to successfully design and deliver a superior experience to customers. Among the topics covered are: service design, integrated marketing communication, customer loyalty and relationship management; managing customer participation, service pricing and understanding consumer decision making.


  • Credit will be granted for only one of SMGT 415, HSM 415.



Undergraduate course in Service Management offered by the Peter B. Gustavson School of Business.

Fall 2019 Spring 2020 Summer 2020

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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