Pragmatics of human communication
This book (Watzlawick, P., Beavin, J., & Jackson, D. D. (1967). Pragmatics of Human Communication. A study of interactional patterns, pathologies, and paradoxes. New York: Norton) has been in print for over 40 years and has been translated into German, Dutch, Spanish, Italian, French, Portuguese, Japanese, and Greek.

(Unfortunately, the paperback edition published in 2011 has a highly inaccurate Foreword. Corrections are available here).

Much of our research derives from (or even challenges) ideas in Pragmatics, which has also led to a great deal of research in the field of Interpersonal Communication.