Another means by which we can discover
just how prevalent alcohol was throughout the 1860's in the white community
is by examining the newspapers that they published. We have already heard
about Amor DeCosmos, one of the papers editors and
his drinking issues.
If we are to look at the
British Colonist it is clear that the
most often advertised item was liquor. Most papers throughout the 1860's
contained numerous ads for alcohol, drinking establishments and importers
of alcohol.
The March 24th 1866 edition of the
British Colonis
t ran ads for: Blood, Wolfe & Co.'s, The Lion Brewery Tap, Miner's
Exchange, The 'Grotto', Island Hotel Concert Rooms and the Bull's Head Tavern.
(56)
All of these establishments were servers of liquor and the audience that
they were advertising to were not the Indians,( since they probably
would not have read the
Colonist.) Another interesting bit of advertising
in the papers was the frequency of ads for the
Dinneford's Fluid Magnesia
which was useful for a great number of illnesses, but the one that is
always referenced in bold letters is gout.
(57)
Gout has many causes , but it often occurs due to the effects of excessive
drinking.
(58)
Advertisements for such products meant that there had have been a
need for them, if gout was one of the predominant conditions plaguing
the population, than we can assume that there was excessive drinking taking
place.
The intention of this section was to demonstrate that
although much of the discourse of the 1860's on drinking focused on the Indians,
it was not exclusively their problem. The population of whites were drinking
just as much and had many problems of their own. Quite a few of the issues
about the "drunken Indians" were issues that the white population created
or was part of themselves. The drinking problem was one that existed in all
walks of life and in all sections of Victoria. The fact that the government
and HBC officials felt that liquor was something that they needed to
control suggests more about the colonial attitude than it does about the
Natives that were drinking.
To learn read some of my reflections about
Spirits
in Victoria and its
creation click . . .
here
.